Future Opportunity: Strategic Product and GTM Consultant, L & D

Future Opportunity: Consultant, Product & Go-to-Market Strategy

📍Location: United States

SweetRush has an exciting opportunity for a talented professional to join our Talent Solutions team!
 

Future Opportunities:

We are seeking an experienced and passionate Product & Go-to-Market Strategist to join our growing network of L&D professionals for future opportunities. This is an exciting opportunity for Strategic Consultants who thrive in a dynamic, virtual environment and are committed to delivering exceptional results while embodying SweetRush's core values of caring, commitment, and a passion for making a positive impact.

Who We Are

SweetRush is a consulting, design, and staffing firm specializing in HR-related services that help foster life-centered businesses and organizations. Our work includes designing unique learning experiences using agency-level graphics and leading-edge technology; creating high-performing cultures, leaders, and teams; and helping our clients grow their learning teams with qualified professionals.

Many of our clients are household names with large international operations, while others are small nonprofits whose work we value as essential to the world. We try to balance the work we do for profit with the work we do to spread good things in the world.

SweetRush is a leader in the field of learning and development, making use of emerging technologies (like VR and AR), games, storytelling, chatbots, interactive virtual and in-person experiences, and so on, all while grounding our work in vibrant and impactful human-centered design. The many awards we win every year reflect the care we put into our craft and our collaborations with clients. We’ve been grateful to have won awards with Hilton, Google, Bridgestone, Adidas, SHRM, and numerous others.

We like to think we stand apart from competitors for the uniqueness and innovation of everything we create—and for who we are. And we’re committed to hiring talent that’s as creative, innovative, and caring as everyone on our team. This is where you come in…

About The Role

As a Senior Consultant, Product & Go-to-Market Strategy at SweetRush, you'll be a key partner to our clients, acting as a strategic advisor to help them define, launch, and grow successful learning products. This is a senior role for an individual with over 7 years of experience who can expertly navigate the intersection of product vision, market strategy, and business goals. This is a United States-based role, working remotely with both our internal teams and our clients.

Key Responsibilities

• Conduct High-Level Research: Dive deep into market trends, the competitive landscape, and new technologies to uncover market gaps, unserved needs, and strategic opportunities.
• Define Product Vision & Strategy: Develop the overarching vision and strategic direction for new and existing learning products. This includes defining the target audience, the product's value proposition, and a clear path to long-term success.
• Shape the Roadmap: Work at a high level to outline the key strategic initiatives and themes that will guide multi-year product roadmaps, ensuring they align with business objectives.
• Identify New Opportunities: Proactively seek out new ways to expand a product's reach and value, including identifying potential business partnerships, licensing opportunities, or new revenue streams.
• Collaborate with Leadership: Synthesize research and strategic proposals into compelling presentations to gain buy-in and secure resources from executive leadership and key stakeholders.
• Balance Needs & Goals: Act as the critical link between customer needs and business goals, ensuring products drive growth, profitability, and market share.

Go-to-Market (GTM) for Learning Products

• Develop Comprehensive GTM Plans: Lead the creation of end-to-end go-to-market strategies for new learning products, defining launch timelines, pricing models, and target audience segmentation to maximize market penetration and adoption.
• Analyze Markets and Customers: Conduct deep analysis of target markets and customer segments, including academic institutions, corporate training departments, and individual learners. You'll identify ideal customer profiles, key pain points, and the most effective channels for reaching and acquiring them.
• Define Value Proposition & Messaging: Translate a product's features into clear, compelling messaging and a unique value proposition that resonates with different customer segments. You'll ensure all marketing and sales materials are aligned with this core message.
• Collaborate on Sales & Marketing Enablement: Partner with sales and marketing teams to create essential collateral and training, including sales pitches, demo scripts, case studies, and marketing campaigns that effectively communicate the product's value.
• Establish Pricing Strategy and Structure: Design and implement a data-driven pricing strategy that aligns with the product's value and business goals. This includes defining specific pricing models (e.g., subscription, one-time purchase, tiered, per-seat), conducting competitive analysis, and forecasting revenue to determine the optimal price point. You'll also create a clear pricing structure that is easy for customers to understand and for sales teams to execute.
• Monitor & Optimize Launch Performance: Track key performance indicators (KPIs) post-launch, such as user adoption, revenue growth, and customer feedback, using this data to iterate on the GTM strategy and identify areas for improvement.
• Partner with Teams: Work closely with product managers to ensure the product roadmap supports GTM needs and with executive leadership to communicate launch plans, performance, and strategic pivots.

Requirements

• 7+ years of experience in a senior product, marketing, or strategy role, preferably with a focus on learning products or certification programs.
• Proven experience in developing and executing comprehensive product and go-to-market strategies.
• Exceptional analytical and research skills with a track record of translating insights into actionable plans.
• Strong ability to collaborate with and influence cross-functional teams and executive leadership.
• Excellent communication and presentation skills to articulate complex strategies clearly and persuasively.
• A self-starter who is comfortable working in a dynamic environment with a high degree of autonomy.
• Based in the United States.

SweetRush Is an Equal Opportunity Employer

We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, or belief; national, social, or ethnic origin; sex (including pregnancy); age; physical, mental, or sensory disability; HIV status; sexual orientation, gender identity, and/or expression; marital, civil union, or domestic partnership status; past or present military service; family medical history or genetic information; family or parental status; or any other status protected by the laws or regulations in the locations where we operate. SweetRush will not tolerate discrimination or harassment based on any of these characteristics. We encourage applicants of all ages.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Call to Action: Submit Your Resume!

Team chemistry is everything to us, so our ultimate goal is to find the right fit. If the above describes your interests and experience, and you believe this will be a dream job, please submit your resume. We are excited to hear from you!

Please note: We're all about remote work and have collaborators based all around the world; however, SweetRush is a US-based company, and English is our primary language. If you'd like to be considered for this opportunity, please submit your resume in English.

SweetRush believes in transparency and fairness. And for that reason, all of our active searches are available on the SweetRush “Join Us” page at https://www.sweetrush.com/join-us/.  You can also find a handful of openings posted on our LinkedIn company page under the “Jobs” tab at https://www.linkedin.com/company/sweetrush/jobs/. 

Unfortunately, cybercriminals take advantage of good people. Please know that SweetRush would never ask for your personal information such as SSN, banking information, credit cards, etc. during the application or interview process. Always be mindful to protect your personal and financial information, and use careful judgment when providing information to recruiters or talent acquisition professionals.