Future Opportunity: Product Launch Strategist

📍Location: United States

SweetRush has an exciting opportunity for a talented professional to join our team!

Future Opportunities:

We are seeking an experienced and passionate Product Launch Strategist to join our growing network of L&D professionals for future opportunities. This is an exciting opportunity for Strategic Consultants who thrive in a dynamic, virtual environment and are committed to delivering exceptional results while embodying SweetRush's core values of caring, commitment, and a passion for making a positive impact.

Who We Are

SweetRush is a consulting, design, and staffing firm specializing in HR-related services that help foster life-centered businesses and organizations. Our work includes designing unique learning experiences using agency-level graphics and leading-edge technology; creating high-performing cultures, leaders, and teams; and helping our clients grow their learning teams with qualified professionals.

Many of our clients are household names with large international operations, while others are small nonprofits whose work we value as essential to the world. We try to balance the work we do for profit with the work we do to spread good things in the world.

SweetRush is a leader in the field of learning and development, making use of emerging technologies (like VR and AR), games, storytelling, chatbots, interactive virtual and in-person experiences, and so on, all while grounding our work in vibrant and impactful human-centered design. The many awards we win every year reflect the care we put into our craft and our collaborations with clients. We’ve been grateful to have won awards with Hilton, Google, Bridgestone, Adidas, SHRM, and numerous others.

We like to think we stand apart from competitors for the uniqueness and innovation of everything we create—and for who we are. And we’re committed to hiring talent that’s as creative, innovative, and caring as everyone on our team. This is where you come in…

About The Role

We are seeking a senior-level Product Launch Strategist to serve as a strategic consultant and subject matter expert for our clients' product launch initiatives. This role combines deep expertise in product marketing with exceptional client engagement skills to develop comprehensive launch strategies that drive measurable business results. The ideal candidate will partner with clients to define ambitious yet achievable goals for their product launches while providing ongoing strategic guidance throughout the launch lifecycle.

Key Responsibilities

Strategic Consulting & Client Engagement

• Partner with C-level executives and senior marketing leaders to understand business objectives, market positioning, and competitive landscape
• Conduct comprehensive discovery sessions to assess client readiness, resources, and market opportunities
• Develop customized product launch frameworks tailored to client industry, target audience, and business goals
• Present strategic recommendations and gain stakeholder alignment on launch objectives and success metrics

Launch Strategy Development

• Create comprehensive go-to-market strategies that encompass positioning, messaging, channel strategy, and timing
• Define clear, measurable goals for launch performance including revenue targets, market penetration, brand awareness, and customer acquisition metrics
• Develop detailed launch roadmaps with key milestones, dependencies, and risk mitigation strategies
• Design testing and validation frameworks to optimize launch performance

Market Analysis & Competitive Intelligence

• Conduct thorough market research to identify opportunities, threats, and optimal timing for product launches
• Analyze competitive landscape and develop differentiation strategies
• Assess market readiness and identify potential barriers to adoption
• Provide insights on pricing strategy, distribution channels, and partnership opportunities

Performance Planning & Measurement

• Establish KPI frameworks and success metrics aligned with business objectives
• Design measurement and attribution models to track launch performance across all channels
• Create reporting dashboards and regular performance review processes
• Develop optimization strategies based on performance data and market feedback

Cross-Functional Collaboration

• Work closely with product development, sales, marketing, and operations teams to ensure launch readiness
• Coordinate with creative agencies, media partners, and other external stakeholders
• Facilitate alignment between client teams and ensure consistent execution across all touchpoints
• Provide guidance on resource allocation and budget optimization

Required Qualifications

Experience & Background

• 7+ years of experience in product marketing, brand management, or marketing strategy roles
• Minimum 3+ years in a consulting or client-facing capacity
• Proven track record of successfully launching products across multiple categories and market segments
• Experience working with senior executives and managing high-stakes client relationships

Skills & Expertise

• Deep understanding of go-to-market strategies, customer acquisition, and product positioning
• Strong analytical skills with experience in market research, competitive analysis, and performance measurement
• Excellent presentation and communication skills with ability to influence senior stakeholders
• Proficiency in marketing analytics tools, CRM platforms, and project management software
• Experience with both B2B and B2C launch strategies preferred

Personal Attributes

• Strategic thinker with strong business acumen and commercial instincts
• Natural consultant mindset with ability to quickly understand complex business challenges
• Exceptional problem-solving skills and ability to work under pressure
• Strong leadership presence with ability to inspire confidence in clients and internal teams
• Adaptable and comfortable working in fast-paced, dynamic environments

Preferred Qualifications

• MBA or advanced degree in Marketing, Business, or related field
• Industry certifications in product marketing or digital marketing
• Experience with emerging technologies and digital transformation initiatives
• Track record of driving measurable business growth through product launches
• Experience in specific industries relevant to our client base

Success Metrics

Success in this role will be measured by:

• Client satisfaction scores and retention rates
• Achievement of launch performance goals across the client portfolio
• Revenue growth and business impact of launched products
• Quality and strategic value of launch recommendations
• Internal stakeholder feedback and collaboration effectiveness

This role requires occasional travel for client meetings and may involve working across multiple time zones to accommodate client needs.
 

SweetRush Is an Equal Opportunity Employer

We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, or belief; national, social, or ethnic origin; sex (including pregnancy); age; physical, mental, or sensory disability; HIV status; sexual orientation, gender identity, and/or expression; marital, civil union, or domestic partnership status; past or present military service; family medical history or genetic information; family or parental status; or any other status protected by the laws or regulations in the locations where we operate. SweetRush will not tolerate discrimination or harassment based on any of these characteristics. We encourage applicants of all ages.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Call to Action: Submit Your Resume!

Team chemistry is everything to us, so our ultimate goal is to find the right fit. If the above describes your interests and experience, and you believe this will be a dream job, please submit your resume. We are excited to hear from you!

Please note: We're all about remote work and have collaborators based all around the world; however, SweetRush is a US-based company, and English is our primary language. If you'd like to be considered for this opportunity, please submit your resume in English.

SweetRush believes in transparency and fairness. And for that reason, all of our active searches are available on the SweetRush “Join Us” page at https://www.sweetrush.com/join-us/.  You can also find a handful of openings posted on our LinkedIn company page under the “Jobs” tab at https://www.linkedin.com/company/sweetrush/jobs/. 

Unfortunately, cybercriminals take advantage of good people. Please know that SweetRush would never ask for your personal information such as SSN, banking information, credit cards, etc. during the application or interview process. Always be mindful to protect your personal and financial information, and use careful judgment when providing information to recruiters or talent acquisition professionals.